Engagement is the moment when customers and prospects interact with the brand. From that moment on, the reality of being that brand’s customer becomes the customer experience.    Without effective engagement, there is no customer experience.   In this episode, I interview Nema Hashemi, Director of Sales at Contentstack, about creating engagement between customers and brand and alignment between content and code.   What we talked about:   - The relationship between customer experience & engagement   - What, exactly, is headless CMS?   - How sales is involved in customer success, aka internal alignment   - The present need to move as fast as possible on content   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.