We all gamble. Not how you think we do. But when you buy Amazon Prime, it's a gamble- will this be worthwhile or not? In fact, you are taking a gamble whenever you buy into any kind of loyalty program or scheme.

That's why Rob Gallo is such a wizard in customer loyalty. Rob was the founder of one of the first online casinos, is an avid poker player, entrepreneur and savvy businessman, giving him the exact blend of skills and experience to build customer loyalty programs that work for everyone.