The Art of Product

91: Feeling Superhuman with Rahul Vohra

Listen Later

Derrick’s feeling “superhuman.” Fortunately, he’s a user and lover of the Superhuman product. Maybe that’s why today’s guest is Rahul Vohra, co-founder and CEO of Superhuman.

Today’s Topics Include:

  • Reason for Superhuman still being invite-only is not to increase user demand
  • Sustainable Word-of-Mouth Growth Engine: If you don’t pick the users, you can’t responsibly work on their feedback
  • Purpose of Product and Target Audience: Email is work, and work is email; designed to be meaningful and life changing for high-volume email senders
  • Startup Details: Deliberately think through and consider everything deeply from scratch
  • Don’t turn down money when bootstrapping to find perfect product market/customer fit
  • Knack for knowing what people want, before they know they want something; and helping people realize they want something
  • Without active or spending money on marketing, Superhuman’s waitlist keeps growing
  • Superhuman’s Values: Create delight, be intentional, and remarkable quality
  • Best founders, including Rahul, are unstoppable forces of nature; they leave debris and destruction in their wake
  • Time tracking a day in the life of Rahul: 40% managery; 20% recruiting; 14% fundraising; and 11% product, community engagement, and deep thoughts
  • Superhuman’s pricing is low, but generates high value; big fan of round numbers
  • Business and product metrics: Activation, seat churn, net dollar churn, speed, and reliability rates
  • Objective: Refine entire Superhuman experience to exhibit remarkable levels of quality through three key results - ARR, hiring, and product sentiment
  • Generate roadmap and find balance to maintain lead over market and continue to grow
  • Startup Growth: Pick weekly growth rate; you don’t have to grow faster than you want to

    • Links and resources:

    Superhuman

    Rahul Vohra on LinkedIn

    Rahul Vohra on Twitter

    Rahul Vohra’s Email

    Superhuman Product-Market Fit Survey

    Rahul Vohra on This Week in Startups with Jason McCabe Calacanis

    Rapportive

    TechCrunch

    Product Hunt

    Hacker News

    Google Docs

    GitHub

    Startup = Growth - Paul Graham

    Art of Product on Twitter

    Derrick Reimer Website

    Derrick Reimer on Twitter

    Ben Orenstein Website

    Ben Orenstein on Twitter

    Level

    Level Retrospective

    Level Manifesto

    Tuple

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Art of ProductBy Ben Orenstein and Derrick Reimer
    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    64 ratings