April 29, 2021

91. Formulating & Scaling Clean-Label and Upcycled Products with Phil Saneski

45 minutes

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In today’s show, I’m joined by Product Developer and upcycled foods-advocate, Phil Saneski, as we discuss Developing craveable products that build consumer loyalty and increase same-store sales. In this episode, we’ll cover:

Product development with an eye towards clean-label formulations or using upcycled ingredients

The difference between protocept & prototype R&D, and which you should focus on

How to ensure your product will actually sell OFF the shelf once formulated

How consumer perspectives have shifted around upcycled products over the past two years

Whether to keep production in-house or use a co-packer

This conversation is FILLED with juicy insights from one of my favorite Product Developers, so tune in!

Click here for the full show notes and to keep in touch with Phil. Finally, if this episode resonated with you, don’t forget to grab my retail roadmap, which outlines my nine steps to growing a brand that FLIES off the retail shelf. Click here to download it!

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