Most creators think they need a massive audience before brands will take them seriously. Chad Sowash says that's nonsense!

In this episode of Workfluencer, Chad shares how he and his co-host, Joel Cheesman, built the Chad & Cheese podcast into a profitable business from day one, why most creators dramatically undervalue themselves, and what brands are actually buying when they sponsor content.

We discuss why niche audiences outperform vanity metrics, how to create sponsorship packages that deliver real value, and why some of Chad's strongest sponsor relationships started after publicly criticizing those companies. Chad also explains how he evaluates HR tech vendors, why creators have a responsibility to vet the products they promote, and the rules he follows to protect audience trust.

If you've been wondering whether it's possible to make money from content without becoming a spokesperson for every brand that waves a checkbook, this conversation is for you.

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