Word of mouth can be responsible, at least in part, for 50% to 91% of your sales, depending on your industry. But, says Jay Baer, are you under the mistaken impression that word of mouth is something that just happens?

Jay, digital marketing pioneer and co-author of the new book Talk Triggers, shares techniques for ensuring that word of mouth happens “on purpose” and has a measurable and major impact on your sales.

It’s all about grabbing your prospects’ attention and wowing them, without gimmicks.

Tune in now to find out…

• Why customers are your best marketing department
• When marketing “tricks” go too far
• How to really think like a consumer
• The conversations that turn prospects into customers