Channel Mastery

91: Jonathan Ellsworth of Blister Talks about Building Trust through Long-Form Gear Reviews


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My guest today, Jonathan Ellsworth, dropped some hardcore philosophy references from his background in academia. When he quoted Spinoza, I’m not gonna lie, I just rolled with it like I hadn’t ditched the majority of my Phil 101 class at UC Davis to ride.

Jonathan Ellsworth is founder and CEO of Blister, the online gear review site whose mission is to offer the most in-depth and honest review possible. Blister is fanatical about gear and the activities our gear allows us to do. This passion has been recognized (and rewarded) by a global audience of consumers that are equally enthusiastic about their gear, their sports, and the honesty they’ve come to rely on from Blister.

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Channel MasteryBy Kristin Carpenter

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