Most brands think they’re “winning AI search” because they show up in ChatGPT. But new data across 3.7 million citations shows something wild: 91% of AI citations appear in only ONE engine. ChatGPT, Perplexity, and Google AI Overviews are pulling from completely different sources — which means most AI visibility strategies are fundamentally broken.

In this episode, we break down Kevin Indig’s latest research, why blended AI visibility scores are misleading, how different LLMs retrieve information, and what businesses should actually focus on if they want to dominate AI search. We also unpack why tutorials outperform product pages, why Claude is disappearing from research workflows, and how to think about AI SEO more like social media platforms than Google rankings.

🔗 Resources 👇

Free AI Visibility Gap Calculator:

AI visibility is becoming platform-specific SEO.

#AISEO #ChatGPT #Perplexity #AEO #SEO