James Mulholland joins Jen to delve into what spurs the beginning of trends, and what happens when people chase them. From books to movies to TV shows (plus books becoming movies or TV shows), there's no shortage of fads that provided increasingly diminished returns as the companies and creators behind them had less to bring to the table with each iteration. Yet sometimes the work at the start of a trend kicks off an equally successful successor. So what does it take to capture lightning in a bottle? And once someone has, how many more bolts can be caught the same way?

If you're enjoying PrePopCulture, please rate/review it on iTunes, and like it on Facebook! You can also follow PrePopCulture on Twitter.

Want to suggest a topic for an episode? Email [email protected]!

Show notes:

Theme song

Alps by Motorama is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives (aka Music Sharing) License.