Gone are the days where the Red Delicious, Gala, and Fuji reigned supreme. These days, growers are on the hunt for "value-added apples." People are pouring millions of dollars into the launch of one such variety, the Cosmic Crisp, which debuts later this fall. Seattle-based journalist Brooke Jarvis, who penned the story "The Launch" in the latest issue of "California Sunday Magazine," is here to untangle what this launch means for the produce industry at large—and to reveal how the Crisp tastes.