Jason Mayden is the co-founder and CEO at Super Heroic, an activewear brand designed to enrich the lives of kids through play. He was previously the global design director for Nike’s Jordan brand where he designed shoes for Chris Paul, Carmelo Anthony, and Eminem among others, and he was Director of Innovation on the Digital Sport side at Nike. Today, he’s leading a fast paced brand of his own, and recently announced a $7 million venture raise to jetfuel Super Heroic.

We talk about black people magic, why he can only compete with himself, and what he learned from Michael Jordan.