Readers are getting impatient. Long gone are the days when tweets are read in great detail. In a world of skimmers, what can be done to keep the audience's attention while relaying the relevant material? 

In this episode, Amber Khan talks with Lee Rowley, Founder at Lee Rowley Copybranding, about his team for the zombie apocalypse, copywriting myths, and the importance of precision writing in order to gain the trust of the audience. 

In this episode we discuss:

• Understanding precision writing & solving the target’s problem
• How to structure persuasive copy
• Copywriting strategies—formatting, empathy, description, & metaphor
• Mistakes to avoid when writing copy
• Finding your buyers through immersive work

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

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