Today on the Creative South Podcast, I talk with Andy Vitale, a UX Design Principal for 3M’s Healthcare division. Andy and I start off talking about his winding career path, from a professional wrestler after dropping out of college, to his time working for the tabloids after 9/11 when his office building was exposed to anthrax, to his current role with 3M. Then we move into how building empathy leads to better design outcomes, bringing your own seat to the table, and more.