Giving away a free book has long been the go-to strategy for authors building their email lists—but does it still work? In this episode, Narelle Todd and New York Times bestselling author S.E. Smith dive into why the traditional freebie model is losing steam and explore innovative ways to attract—and keep—your ideal readers. From music playlists and personality quizzes to love letters from your characters, you'll discover fresh, fun, and meaningful ways to connect with readers beyond the free book.

Learn how to create an experience your readers will remember—and why understanding your reader avatar is the secret ingredient behind every successful giveaway.

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