When customers have great experiences, they want to buy more and are more likely to remain loyal. A positive customer experience often results in positive word-of-mouth referrals. 73% of customers say a good buying experience is key in influencing their brand loyalties (Source: PwC). 

Read at: https://monetizationnation.com/blog/92-customer-first-marketing-and-how-to-help-customers-perceive-the-value-of-our-products-and-services/