Jesse Cole’s motto is “Normal gets normal results.” As the owner of a minor league baseball team, he does what he has to to get butts in the seats for games… leading to record-setting attendance (and revenues) that has garnered national media attention.

And, along the way, he’s discovered a way to create amazing experiences that turn customers into raving fans… and evangelists that become your best marketing team. He packs it all in his philosophy for his company, Fans First Entertainment.

We talk about…

• How to get buy-in from employees for your “abnormal” policies
• Why you should put on a “show” for your customers – and how to do it
• Strategies for drafting the right team for your company
• Avoiding the “Comparison Trap” when growing your business
• And more