Understated excellence, subtle sophistication, and saying without saying… This is PART 2 of Brit unpacking Quiet Luxury with special guest, NYU MBA Professor and Brand(x)Lux head, Thomaï Serdari, Ph.D. If you have haven't heard PART 1, start there!

Thomaï is an international luxury authority with a unique background encompassing design, humanities, and business. 

She specializes in luxury marketing and branding to help clients launch and manage luxury brands that focus on creative innovation.

As the Academic Director of the Fashion & Luxury MBA at NYU, she aligns product offerings with market demands by drawing on her interdisciplinary training. She also heads Brand(x)Lux, a brand consultancy that interprets culture and its impact on business.

Thomaï’s expertise is further reflected in her contributions to various publications including Luxury Daily, VOGUE Business, among many others. 

She is also the editor of the academic journal called "Luxury: History, Culture, and Consumption" and the host of POPULUXE podcast, which explores luxury through unique objects and stories.

Her latest book further delves into her method and is called Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy. Here is part one of Brit's conversation with Professor Thomaï Serdari about "Quiet Luxury".

MUSIC:

"Moving Slowly" (Wilson Trouvé), "Spirit Blossom" (RomanBelov), Empire State of Mind [Instrumental] (JAY-Z, Alicia Keys)

©2023 Britton Rice. Tin Whisper Media