Henry Gomez and I welcome our friend Bob Hoffman, whose new book Adscam: How Online Advertising Gave Birth to One of History’s Greatest Frauds, and Became a Threat to Democracy is the theme of today’s episode. Bob is the first guest to make a return visit to The Brief Bros. The title of his new book says it all, but Bob gives us even more. In a scathing indictment of Adtech and the tracking it spawned, Bob tells us the scale of the problem and his prognosis for our future. This is a must-watch episode.