When we hear someone say something out loud that most people only think it makes us uncomfortable. But it also draws in those who think: YES, FINALLY someone is saying it! 

 

So if this works — if it grabs attention and differentiates — why aren’t we spreading our opinions more frequently?

 

On this episode I answer that question and others, including:

• How to uncover your own unpopular opinion,
• Moving past what you’re against to voice what you’re for,
• The important connection between your opinion and your path to thought leadership, and
• Why it’s important to anticipate controversy.

 

Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.