It takes more than Shopify and Brown Box to be successful as an e-commerce store. You have to build an experience. Rachael sits down with Kelly Sakalas, a recent corporate dropout with an award-winning career spanning journalism, agencies and Fortune 500 companies. Sakalas is now a consultant for new and emerging brands. You’ll learn the components needed for new brands to be successful as a DTC company, best practices for setting up e-commerce sites, scrappy ways to get to know your consumer without spending a ton of $$$ + so much more!

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