To be a good community builder, you have to leverage strategy. Building a community gives businesses and organizations not only a thriving group of customer advocates but also a space to listen to and test out new ideas about the service or product.    But there’s an art to taking the customer experience from ‘I have a problem’ to ‘I am now an advocate of this platform.’   In this episode, I interview Joe Huber, Customer Community Strategist at Sprout Social, about 3 best practices of a great community builder.   What we talked about:   - The relationship between customer experience & community   - Practice 1: Build thriving spaces where people ask questions about the product with one another   - Practice 2: Leverage the spaces to test out new content ideas & themes   - Practice 3: Layer community members’ public feedback into the product design   - Bonus: Common problems in client community building   Check out this resource we mentioned during the podcast:   - Joe is a fellow podcast host at the Chicago Customer Success Podcast   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.