What does it mean to be an AI-native employee—and why will they win?

In this episode of CPO PLAYBOOK, Thibault Imbert, Chief Product and Growth Officer at The Brief, breaks down the tools, mindsets, and skills redefining productivity and creativity in the AI era. From mastering conversational AI to prototyping in real time with voice and visual tools, Thibault shares what it takes to thrive in a rapidly evolving workplace.

We explore how creative tools are changing the way we ideate, build, and communicate—and why 70% is the new zero when it comes to speed and experimentation.

You’ll learn:

• Why mastering conversational AI is now a business advantage

• How visual creation tools accelerate innovation

• What “AI-native” workflows look like in real teams

• How to go from idea to prototype using voice and visual AI

• Why empathy still matters—even in an AI-first world

Whether you’re building products, leading teams, or just trying to keep up with AI, this episode will leave you rethinking how you work.

Chapters

00:00 Introduction and Setting the Stage

04:30 The Journey of AI Transformation

09:52 Mastering Conversational AI

15:52 Visual Creation and Concepting Ideas

23:10 Voice as a Creative Output

27:45 Prototyping and Building in Real Time

32:58 Innovative Tools for Research and Presentation