In this episode we interview the three co-founders of Pektis, an innovative board game studio founded in 2020, as they share how their backgrounds in architecture, visual communication/design, and education shape their approach to board game creation. They explain how the trio came together through work and a shared passion for playing and designing games, then discuss their three pillars for a successful board game: game design and visual communication, community/marketing, and publishing logistics including legal, production, and distribution. The conversation compares self-publishing versus licensing, noting their initial choice to self-publish via crowdfunding to learn the full process and retain creative control, while acknowledging licensing challenges for newcomers and the tradeoffs of publisher demands.