The past two seasons, I have written an 8-part divisional series piece titled “Buy, Sell, Take the Flyer”.  As we approach the 2020 season, it’s time for the third annual installment of this series.

In these 8 articles, I utilized ADP to identify two guys I am buying, two I’m selling, and a flyer off each team. Buying and selling have nothing to do with my opinion of the player and everything to do with my perceived value of the player vs. ADP. As for the flyer, these are gut feels on players deeper down in ADP that you are likely selecting in the late rounds of your drafts and in some cases, guys you will find on your league’s waiver wires.

We continue the 2020 “Buy Sell Take the Flyer” Series with the NFC South.

Atlanta Falcons

TAMPA, FL – DECEMBER 30: Calvin Ridley #18 of the Atlanta Falcons runs after catching a pass during the game against the Tampa Bay Buccaneers at Raymond James Stadium on December 30, 2018 in Tampa, Florida. The Falcons won 34-32. (Photo by Joe Robbins/Getty Images) 2020 Buy, Sell, Take the Flyer – NFC South

Two Players I Am Buying

Calvin Ridley – Overall ADP 44 WR17

Calvin Ridley finished 2019 with 63 catches on 93 targets for 866 yards and 7 touchdowns. In his rookie season, Ridley finished with 64 catches on 92 targets for 821 yards and 10 touchdowns. In 2018, he played in all 16 games and in 2019 he was limited to 13. 

The Dynasty community has long talked about the third-year breakout WR. Ridley has all the markings of being just that. He finished both 2018 and 2019 as WR22 in PPR scoring. 195.9 points in ’18 followed by 197 in ’19. Ridley plays in an offense that likes to throw the football. The Atlanta Falcons have ranked 5th and 1st in pass attempts in Ridley’s first two seasons, and that is a trend I would not expect to decrease very much in 2020. I have Ridley ranked 15th in my WR PPR rankings and I am happily taking him towards the back end of round 3 in my drafts.

Matt Ryan – Overall ADP 85 QB9

Matt Ryan has finished as a top-12 scoring Quarterback 6 times, including two top 2 finishes and a QB11 finish a year ago. Ryan enters 2020 in position to repeat his top 12 ways. He has two top weapons returning in Julio Jones and Calvin Ridley, 3rd year WR Russell Gage showed promise late in 2019, and the Falcons added RB Todd Gurley to the backfield.

Atlanta led the league in pass attempts in 2019 with 684 and were 5th in 2018 with 617. Expect the Falcons to continue to throw and throw often in 2020. As as a result, I have Matt Ryan ranked 7th in my QB rankings and a buy at his current ADP.

Two Players I Am Selling

Hayden Hurst – Overall ADP 106 TE11

The Falcons allowed Austin Hooper to walk via free agency and traded for Hayden Hurst. Hurst enters an offense with targets-a-plenty. Hooper was targeted 97 times in 2019, (in 13 games) and 88 times in 2018. Combined in those two seasons, Hooper totaled 146 catches, 1,447 yards and 10 touchdowns. The Falcons did nothing in the draft to address tight end, so you expect Hurst to be first in line to get most of the targets thrown to the tight ends in that offense.

I do not expect Hurst to be as productive as Hooper,