B2B buyers indicated just how important selling experience is in creating customer loyalty, far more than brand, delivery and price, and those sellers who create a better experience are leverage these five key traits.

We had the opportunity to interview Challenger's  Senior Vice President of Marketing, Spencer Wixom, to get all the details on this new research, how the Challenger Sales Methodology has evolved as a result, and what you need to do now to meet elevated buyer expectations and deliver a better selling experience.

https://www.linkedin.com/in/spencer-wixom-26a1a837/

#salesenablement #salestraining #challengersale #valueselling