November 08, 2020

#93 - Cody Iverson - The key to a successful advertising campaign

48 minutes

Cody Iverson is the CEO and co-founder of VisCap Media. After owning a number of ecommerce brands and businesses that generated multiple 7-figures in revenue across them, he's now doing it on the agency side. VisCap Media is an agency that specializes in creating high-converting direct response ads for D-to-C ecommerce brands.

Bullet points

00:45 - Intro

03:32 - The entrepreneurial start

05:16 - Creating the first businesses

09:22 - Don't recreate the wheel

11:30 - From selling products to helping others to sell

13:51 - Getting the first clients

15:57 - Direct response

19:35 - Microads

22:23 - Creating a great business culture

24:09 - The hiring process

26:18 - Where to find out more

27:15 - Rapid fire question round

27:45 - What superhero would you be and why?

29:55 - What is one thing that people incorrectly assume about you?

31:04 - What is the most pointless subject taught at schools and what would you replace it with? 32:33 - What is one random act of kindness you either witnessed or done yourself?

33:35 - What unusual or underrated food or drink should more people try out?

34:40 - What is one mistake in your life and what did you learn from it?

36:28 - What does the first 30 minutes of your day look like and when does it start?

39:14 - What do you do or where do you go to get inspired?

40:12 - Who do you idolize above everyone else and why?

41:10 - What book do you read, recommend or gift the most?

43:37 - What silly thing should people do more of?

44:55- If you could change one world problem with one wish, what would it be?

47:01 - What makes you happiest?

48:02 - Any asks or requests for the audience?

...more

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By Smarter Destiny Podcast

214214 ratings

November 08, 2020

#93 - Cody Iverson - The key to a successful advertising campaign

48 minutes

Bullet points

00:45 - Intro

03:32 - The entrepreneurial start

05:16 - Creating the first businesses

09:22 - Don't recreate the wheel

11:30 - From selling products to helping others to sell

13:51 - Getting the first clients

15:57 - Direct response

19:35 - Microads

22:23 - Creating a great business culture

24:09 - The hiring process

26:18 - Where to find out more

27:15 - Rapid fire question round

27:45 - What superhero would you be and why?

29:55 - What is one thing that people incorrectly assume about you?

31:04 - What is the most pointless subject taught at schools and what would you replace it with? 32:33 - What is one random act of kindness you either witnessed or done yourself?

33:35 - What unusual or underrated food or drink should more people try out?

34:40 - What is one mistake in your life and what did you learn from it?

36:28 - What does the first 30 minutes of your day look like and when does it start?

39:14 - What do you do or where do you go to get inspired?

40:12 - Who do you idolize above everyone else and why?

41:10 - What book do you read, recommend or gift the most?

43:37 - What silly thing should people do more of?

44:55- If you could change one world problem with one wish, what would it be?

47:01 - What makes you happiest?

48:02 - Any asks or requests for the audience?

...more

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#93 - Cody Iverson - The key to a successful advertising campaign

#93 - Cody Iverson - The key to a successful advertising campaign