In this episode, I talk about eating bugs with Bill Broadbent, Founder & President of Entosense, a retailer and wholesaler of edible insects and insect-based foods, whose products can be found in retail stores, bars and restaurants.

During our conversation, Bill discusses the market for edible insects, the many nutritional benefits they have, and how great they are from a sustainability standpoint. We also cover how they are being merchandised in stores and included as ingredients on menus.

And while the idea of bugs as food may be icky to some people, they do have a built-in viral marketing component to them. As Bill says in the interview: "No one eats a scorpion and doesn't tell everybody they know about it." This is a fast-growing segment with a lot of potential, particularly among Millennials and younger generations, and Bill delivers a wealth of insights on the topic.