Skift Meetings Podcast

#93 Geneviève Leclerc: The Societal Impact of Business Events

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This episode features Geneviève Leclerc, Co-Founder & CEO of #Meet4Impact, in a conversation about measuring the impact of business events.

Here are a few of the topics we cover:

  • Working with impact starts with questioning the destination selection process
  • Why societal impact includes everything (sustainability, DEI, legacy, etc.)
  • The link between social innovation and the impact of business events
  • How impact is what links short-term KPIs and outcomes to long-term change
  • Why stories are so important to deliver qualitative impact


    • Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, and events.

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