Most LinkedIn advice teaches you how to fit in. Jillian Richardson believes the opposite.

In this episode of Workfluencer, Rhona sits down with one of LinkedIn's most recognizable ghostwriters to discuss why being a little weird might be your biggest advantage online. Jillian shares the story behind her viral "Be Weird on LinkedIn" movement, what founders get wrong about personal branding, and why authenticity is becoming the best defense against AI-generated content.

They also discuss employee-generated content, ghostwriting, creator monetization, brand partnerships, and the realities of putting yourself out there online.

If you've been playing it safe on LinkedIn, this episode will challenge you to rethink what professional content should look like.

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