Pattern of Purpose

93: Humor Branding: It's Not Just For Funny People


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On this podcast we’ve talked about disagreement. We’ve talked about fear. And we’ve talked about overwhelm. But today’s Election Day and I think we all deserve something a bit more lighthearted, no?

 

I’m joined by Allie LeFevere and Lyndsay Rush, co-founders of the humor branding agency, Obedient.

 

We spend our time chatting about:

  • How two best friends run an agency without killing each other,
  • Why many leaders fear humor tactics,
  • What humor looks like — beyond snarkiness and dirty jokes,
  • How Obedient weaves humor across their entire customer experience, and
  • Why being polarizing is a good thing.

 

Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

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Pattern of PurposeBy Kim Wensel