Many dentists feel trapped in the PPO system—working long hours, doing more dentistry, and still questioning, “Where’s the money going?”

In this episode of The Dental Boardroom Podcast, Wes Read, CPA and CFP, talks with Dr. Anissa Broussard about her powerful shift from PPO dependence to a thriving fee-for-service practice. Dr. Broussard shares how she reframed her mindset, leveraged social media to attract ideal patients, and built a brand rooted in authenticity and trust.

They also discuss the financial and emotional challenges of leaving insurance behind—and how purpose, leadership, and smart marketing can lead to lasting success.

Whether you're a dentist considering a fee-for-service model or want to better align your practice with your values, this conversation offers both inspiration and actionable insights.

🔑 Key Takeaways:

• PPOs as marketing expenses: Most dentists don't realize they're essentially paying for patients by taking deep insurance write-offs.
• The mindset shift: Stop thinking in terms of discounts and desperation. Start thinking brand, leadership, and patient experience.
• Know your costs: Most dentists can’t answer how much a filling actually costs—this awareness is the first step to profitability.
• Your brand is your magnet: Patients will pay your full fee if they perceive your value. Build your online presence and authority.
• Dr. Broussard’s journey: From owning a dental practice to starting her own podcast, writing a book, and founding Digital Floss to help other dentists grow.
• The power of storytelling: Sharing results via video and social media is how modern patients choose their dentists.
• Leadership is key: Your team needs to hear your vision seven times before they believe it’s real. Stay consistent.
• You can’t pour from an empty cup: If your margins are thin, you can’t truly serve your team, patients, or yourself.

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