In this week's episode of The Marketing Guide Podcast we look back on an marketing and advertising campaign from over 30 years ago that created a viral product that every little girl wanted. Clark's "Magic Steps" were the go to shoes and made every little girl feel like a princess. 

In this episode I am breaking down the key elements of this viral campaign and giving you actionable steps you can take to use these timeless marketing techniques in your business. 

What you will learn:

• How this campaign still sticks with people over 30 years later
• They key thing they did to ensure that this product was a success
• One thing they did that made their campaign a success and you can use this too 
• The type of marketing that is often discounted but still works today
• The strategy that helped make this advert stand out
• Why the product was so desirable

Links from the show:

Watch "Clarks Magic Steps" Advert
https://lauraomahony.com/episode93/

Episode 58 - 7 Simple Steps To A Clear Marketing Message With Dr J.J. Peterson of Storybrand
www.lauraomahony.com/episode58

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All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


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