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93. Scaling and evolving in business and life with Erica Rankin - Founder & CEO of Bro Dough
Many of you who play in the startup and food based CPG world and are active on LinkedIn will be very familiar with Erica (on for the second time - be sure to go back and listen to episode 30.) who has built a cult following on LinkedIn and TikTok largely due to her honest, raw and hilarious content revolving around her primary business, Bro Dough.
On today's episode Erica gets us up to speed on Bro Dough’s status - now working with a manufacturing partner and packer. We chat about her rebrand, the pros and cons of Entrepreneurship and some critical lessons that she has learned while scaling her business.
________________________________________
Brough Dough was founded in 2019 and is Canada's first better-for-you edible cookie dough that is 100% vegan, contains plant-based protein and uses natural sweeteners.
Leveraging everything that she has learned on her social media marketing journey, Erica is now also teaching brands how to grow their social media organically via TikTok.
You can download her course, or sign up for more in-depth coaching where Erica will help you build a social media strategy here
________________________________________
Web: https://brodough.ca/
Web: https://www.growwitherica.com/
IG: @brodoughcanada
TikTok: @brodoughcanada
Email: [email protected]
________________________________________
Listen on Apple, Spotify, Amazon & Google Podcasts
Please support this podcast by checking out our show sponsor
FoodPak: https://www.foodpak.com/
A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : [email protected]
View all episodes
By Hayden ThomsonMany of you who play in the startup and food based CPG world and are active on LinkedIn will be very familiar with Erica (on for the second time - be sure to go back and listen to episode 30.) who has built a cult following on LinkedIn and TikTok largely due to her honest, raw and hilarious content revolving around her primary business, Bro Dough.
On today's episode Erica gets us up to speed on Bro Dough’s status - now working with a manufacturing partner and packer. We chat about her rebrand, the pros and cons of Entrepreneurship and some critical lessons that she has learned while scaling her business.
________________________________________
Brough Dough was founded in 2019 and is Canada's first better-for-you edible cookie dough that is 100% vegan, contains plant-based protein and uses natural sweeteners.
Leveraging everything that she has learned on her social media marketing journey, Erica is now also teaching brands how to grow their social media organically via TikTok.
You can download her course, or sign up for more in-depth coaching where Erica will help you build a social media strategy here
________________________________________
Web: https://brodough.ca/
Web: https://www.growwitherica.com/
IG: @brodoughcanada
TikTok: @brodoughcanada
Email: [email protected]
________________________________________
Listen on Apple, Spotify, Amazon & Google Podcasts
Please support this podcast by checking out our show sponsor
FoodPak: https://www.foodpak.com/
A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : [email protected]