The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

93: Ty Flippin, VP of Sales at DecisionLink, shares the impact of value selling


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 A conversation with Ty Flippin on selling value and other tips and tricks to help you drive larger deals and faster sales cycles. If you want to hear more, then this show is for you. 

  • People don't care about your technology; they care about what it can do for them
  • You have to simplify key business objectives
  • Having a qualified champion means you keep selling even if you’re not in the room
  • Why knowing at least 40% of your quadrant, but not 100% can open a conversation


Decisionlink provides a scalable solution to help you keep selling when you’re not there. Looking for a new opportunity? They are hiring. Connect with Ty on LinkedIn or go their website for more information.

If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.


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The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!By Andrew Monaghan

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