In this episode of Mindful School Marketing, we sit down with James Riley, a former high school math and statistics teacher of 20 years who now runs Forward Dataworks, a company with a goal to address the growing need for schools to make data-driven decisions. James brings some fascinating insights on how independent and private schools can tap into the power of data for smarter decision-making, especially when it comes to admissions and strategic planning. We dive into everything from quick surveys and demographic analysis to targeted marketing strategies.