This week on Untangling Web3, Oleg Fomenko, co-founder of Sweat Economy, breaks down the concept of the movement economy—a system where physical activity is tokenized to create financial and social value. Sweat Economy leverages Web3 incentives to encourage people to be more active, transforming movement into a digital asset with real-world applications.

Key highlights:

• The Movement Economy as a Trillion-Dollar Market: Physical activity generates economic value for individuals, businesses, and governments. Healthier populations reduce medical costs, increase productivity, and create long-term financial benefits. Tokenizing movement enables individuals to capture the value of their own activity rather than allowing corporations or governments to benefit from it exclusively.
• Tokenizing Physical Activity: Steps and movement generate Sweat, a token that represents the financial worth of physical activity. The more a person moves, the more Sweat they earn. Unlike speculative tokens, Sweat has intrinsic value because it is backed by human effort and real-world utility, creating an asset that cannot exist without user participation.
• Economic Incentives for Governments and Employers: Governments and healthcare systems benefit from a healthier population, reducing costs related to obesity and chronic illness. Employers gain more productive, engaged, and active employees by integrating Sweat Economy into workplace wellness programs. Movement incentives create a sustainable model where various stakeholders contribute to and benefit from a more active society.
• AI-Powered Personalization in Web3 Health: Artificial intelligence enhances the movement economy by creating personalized health incentives. AI agents analyze individual fitness habits and provide tailored rewards, optimizing behavior change through instant gratification. Unlike traditional wellness programs, AI and blockchain combine to make incentives scalable, transparent, and verifiable.

Sweat Economy redefines how physical activity is valued, turning movement into a digital currency that fuels a decentralized health and wellness ecosystem. By leveraging blockchain, tokenized incentives, and AI-driven personalization, Sweat Economy aims to create a more physically active, financially empowered, and healthier society.

The future of the movement economy lies in integrating Web3 incentives with real-world applications, bridging the gap between personal health and financial opportunity.

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This episode is sponsored by the VeChain foundation. Learn more about VeBetterDAO here:

https://vebetterdao.org/

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Learn more about Web3 at:

https://untanglingweb3.com/

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Untangling Web3 is brought to you by hosts Jack Davies and Alec Burns, with music by Daniel Paigge. Got a question or topic suggestion? Send us an email at [email protected].

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