Chief Executive Boss Lady of Eat My Words, Alexandra Watkins is a leading and outspoken authority on brand names. Her breakthrough creativity book, Hello, My Name is Awesome: How to Create Brand Names That Stick, is considered “the brand name Bible” and was named a Top 10 Marketing Book by Inc. Magazine.

How many cool books does Alexandra have within her refridgerator? You’ll have to listen to this fun, fun, fun episode of Thrive LouD with Lou Diamond to find out.

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