Why do we struggle with building a connection with a prospect and then keeping their attention? Check out this episode for practical strategies on how you can overcome this barrier:-  

1. The no-pitch, pitch deck
   • Every point you want to make should start with thinking about the customer first
2. The no-pitch demo
   • Avoid death by feature list...connect them with others. Tell them that's how other people, just like you, think about this and what they like about what we do.
3. Storytelling
   • Never underestimate the power of storytelling and how it creates strong connections with your prospect

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