This week on Deep Cover, I'm joined by Lex Mickens, a prominent voice in the NBA Threads community and founder of the nonprofit Run It Back.

Lex shares her journey from working in-game entertainment for the New York Knicks at Madison Square Garden to becoming a key figure in the NBA Threads community. We covers her experiences at the NBA Emirates Cup in Las Vegas, where she both played in the Creator Cup and hosted content for Threads.

Episode Highlights:

• Growing up as a Knicks fan in New York and working for the team during the Jeremy Lin and Carmelo Anthony era
• The Knicks' current championship aspirations and their Emirates Cup victory
• How NBA Threads has evolved into a vibrant, welcoming community that rivals the old NBA Twitter
• Behind-the-scenes stories from the Emirates Cup weekend in Las Vegas
• The debate around whether the NBA Cup matters and how it's legitimizing in-season competition
• Potential NBA expansion into Europe and what it could mean for the league
• Run It Back nonprofit's mission to revolutionize communities through sports with free basketball, student athlete mentorship, and professional development services

Thank you to Lex for joining me, make sure to follow all the work she is doing below!

Connect with Lex Mickens:All platforms: @LexisMickensLearn more about Run It Back: werunback.org