In this episode of Waterfall, Mike is joined by our very own Bibhuti and Ruth Williams from Utility Week to explore the rise of the “everything shower” trend. They discuss why it’s so popular with Gen Z, the surprising costs of long showers, and what it means for water use, sustainability, and self-care. With insights from CCW’s Gen Z campaign and reflections on how media and industry can inspire change, this episode asks whether it’s possible to enjoy an “everything shower” while still saving water.

Timestamps

0:00 – Introduction & guests

00:02:31 –  What is the “everything shower”?

00:04:28 – Gen Z, self-care & sustainability

00:15:14 – Cost of long showers

00:27:32 – Mindful shower tips

00:30:08 – CCW’s Gen Z campaign

Show notes

Water meter calculator - CCW

Refresh your routine campaign: Engaging Gen Z to protect our water future - CCW