When I ask my clients what makes their service unique, I always hear, “What I provide isn’t a template—it’s customized to you.” If my people are saying this, yours are probably too. This begs the question: is it really unique if everyone’s doing it?

 

In this episode I’m talking about an unexpected outcome of the over-customization allure—one that leads us straight down the path to burnout.

 

I’m also talking about:

• How we’ve tricked ourselves into believing templates aren’t valuable, 
• More effective selling points than “customized,” and 
• Seeing the value in less.

 

Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.