The launch of a company is a big deal, but if preparation hasn’t been taken to build momentum up to that launch, you’re wasting valuable time. Think of every musical artist that leaked a few songs to hype up their upcoming album.

Jonathan Gandolf, Co-Founder & CEO, and Brett McGrath, VP of Marketing of The Juice, join the show to discuss why launch should never be just a one-day event. 

Jonathan and Brett cover:

• Building momentum to the launch
• Buying the company, not the product
• Discussing the vision for the launch

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

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