Taking a look at your annual marketing plan, you may be apprehensive to uproot it, even in favor of a slightly improved plan. So what can a marketing team do in lieu of timely restructuring? Improve the template rather than replace it. 

We speak with Pam Didner, Founder at Relentless Pursuit, about the 7 key elements of marketing strategy and how to integrate them into existing marketing plans or to give a framework for those who have yet to adopt a plan. 

Pam covers:

• Understanding marketing plans
• The 7 key elements of marketing strategy
• Final thoughts for the audience 

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

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