When Brian Swichkow wrote a post on Reddit about how he pranked his roommate he had no idea that it would turn into a viral marketing machine, generating over 5,000,000 impressions on Reddit and launching his business. In this interview he explains how he did it and how he has continued to use viral marketing to promote various different digital businesses.For show notes, links and more resources check out this episode on:

http://entrepreneurignited.com/viral-marketing-strategy-led-5000000-impressions-launched-business-brian-swichkow

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