Selling isn’t about pressure — it’s about positioning, psychology, and trust.

In this episode of The Rural Sales Show, St John Craner speaks with Blair Enns, world-renowned sales trainer and author known for helping creative professionals master the art of selling expertise.

Together, they unpack what truly drives sales effectiveness — and how mindset, framing, and confidence shape every client conversation.

You’ll learn:

• Why mindset matters more than tactics in high-trust selling

• How to sell your expertise instead of discounting your value

• Smart strategies for pricing, packaging, and bundling services

• The four conversations that define every successful sale

• How to handle objections without losing authority or rapport

• Why not everyone needs to be a “salesperson” — and what to focus on instead

Blair and St John explore how to lead better sales conversations built on clarity, trust, and curiosity — lessons that apply whether you’re selling creative services or complex rural solutions.

🎧 Listen now to learn how shifting your mindset can transform how you sell, price, and build long-term client relationships.

📌 Resources Mentioned:

• Books by Blair Enns:

  • The Win Without Pitching Manifesto

  • Pricing Creativity

  • The Four Conversations

• Connect with Blair on LinkedIn

  
  

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