Yolanda Cash Jackson may be Florida Trend’s latest Floridian of the Year, but the self-described “girl from Liberty City” has been making her mark as a lobbyist for over two decades.

In her compelling conversation with SalterMitchell PR President and Partner Heidi Otway, Jackson shares her story of growing up in South Florida and pivoting to a lobbying career in her late twenties. They also discuss Jackson’s notable achievements, such as spearheading the effort to install a sculpture of Mary McLeod Bethune — founder of Bethune-Cookman University — in Statuary Hall at the United States Capitol and securing record funding for Florida’s four Historically Black Colleges and Universities.