Producing a video is as easy as pulling out your smartphone and hitting record, but sales and marketing videos require hard work. For business owners who are planning do-it-yourself videos, you need a more-than-average level of skills when it comes to scripting, filming, and editing.

With professional assistance however, making DIY videos will get easier, faster and more powerful.

Welcome to ‘Video Made Simple’ video podcast featuring marketers, entrepreneurs & clients who take the mystery out of video and break through the monotony of day-to-day communication.  

In this episode, Chris Schwager (Video Marketer from Ridge Films) is interviewed by Christine Blosdale (International #1 Amazon Bestselling Author, Mindset & Confidence Coach, Podcast and Radio Expert). Enjoy a lively banter as they talk about the key advantage of professionally-assisted do-it-yourself videos to help business awareness, educating prospects, and converting faster. Learn why communication beats creativity and how prospecting through personalised videos is changing the game for businesses.

Chris Schwager: You know, all these years in video production, it's not about creativity. It's all about process. And I think a lot of young blood coming up, forgets that having a kick ass camera is not the key here. It's about building process. It provides sustainability in the long term so that you can continually get into the flow of video marketing and do great things for your business.

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