Dillon Okner is a Co-Founder of SiteRise, a platform that helps companies, especially emerging retail brands, centralize their entire process for site selection and build out door opening for retail stores. Dillon has over 15 years of experience building out in-house software to help brands like Apple and Tesla expand their initial retail presence. He joins Matt to talk about some of the key challenges that retailers face when it comes to store planning, and how can technology solutions address these challenges.