The market research industry is being turned upside down. NIQ just went public for over a billion dollars, prediction markets are beating traditional research, and the industry grew 7.6% despite economic chaos.

But here's the kicker: while everyone's obsessing over AI, Gen Z's "algo speak" is evolving faster than algorithms can keep up. Terms like "skibbity" and "riz" are breaking fraud detection systems and confusing market analysis.

With ChatGPT-5 on the horizon and Amazon betting big on creators, the real question isn't about technology – it's about who can adapt fastest in a world where language changes overnight.