<div>Even the best campaigns and landing pages won’t yield the results you’re after if you’re not targeting the right audiences.  Business marketer Dave Stevens talks to Faye Thomassen, Head of Marketing at Mediahawk.  Plus Head of Brand and PR and Content Marketing at LexisNexis UK Matthew Leopold on vanity metrics and WoolfHodson’s Caroline Hodson on some great business marketing. 
 

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Even the best campaigns and landing pages won’t yield the results you’re after if you’re not targeting the right audiences. Business marketer Dave Stevens talks to Faye Thomassen, Head of Marketing at Mediahawk. Plus Head of Brand and PR and Content Marketing at LexisNexis UK Matthew Leopold on vanity metrics and WoolfHodson’s Caroline Hodson on some great business marketing.

Even the best campaigns and landing pages won’t yield the results you’re after if you’re not targeting the right audiences.&nbsp; Business marketer Dave Stevens talks to Faye Thomassen, Head of Marketing at Mediahawk.&nbsp; Plus Head of Brand and PR and Content Marketing at LexisNexis UK Matthew Leopold on vanity metrics and WoolfHodson’s Caroline Hodson on some great business marketing.

95: Under the Skin

A podcast for B2B marketing people who want to get on and stay ahead in the toughest profession in business.


Insight and inspiration from B2B marketers on a key current topic, advice from experienced CMOs on how to climb the career ladder, and top networking tips.


Theory and practical provided by the Business Marketing Club - a network for B2B marketers run by B2B marketers for passion, not profit.


For more information visit <a href="http://www.businessmarketingclub.org.uk">www.businessmarketingclub.org.uk</a>

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A podcast for B2B marketing people who want to get on and stay ahead in the toughest profession in business. Insight and inspiration from B2B marketers on a key current topic, advice from experienced CMOs on how to climb the career ladder, and top networking tips. Theory and practical provided by the Business Marketing Club - a network for B2B marketers run by B2B marketers for passion, not profit. For more information visit www.businessmarketingclub.org.uk

A podcast for B2B marketing people who want to get on and stay ahead in the toughest profession in business.


Insight and inspiration from B2B marketers on a key current topic, advice from experienced CMOs on how to climb the career ladder, and top networking tips.


Theory and practical provided by the Business Marketing Club - a network for B2B marketers run by B2B marketers for passion, not profit.


For more information visit <a href="http://www.businessmarketingclub.org.uk" rel="noopener noreferrer">www.businessmarketingclub.org.uk</a>

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